Physician Answering Service if you own a business you are always going to need someone to answer your phones. In most cases they hire a front desk or telephone receptionist to answer, screen and route calls. The gatekeeper is usually used to describe a great receptionist, and with any great employee when they go on holidays or leave for any reason, your business suffers. Turning to temporary receptionist help can be a frustrating, expensive experience. But there's another route that your business can take when you need you need professional telephone coverage.